INTERNATIONAL MARKETING Essay Example | Topics and Well Written Essays - 2500 words

INTERNATIONAL MARKETING - Essay ExampleThe paper overly analyses the significance of the food industry and major factors forming and regulating the industry and the purlieu under which it experiences its gradual precisely continuous growth. The be study also makes SWOT analysis of the topic under study tutelage in view cultural factors and global phenomenon within which the industry observes significant boost during the last century. The forthcoming trends and dimensions of the industry have also come in the fold of present study.International marketing refers to the carrying push through and management of marketing activities in more than one dry land. In other words the term refers to the commercial message transactions of the product of a company in international market for the consumers of other states along with the country where the product is being manufactured. The world has been transformed into the global village in the contemporary age where the activities in one part of the world are monitored and taken into account in all other part of the globe too with keen interest. These activities have introduced new trends and dimensions in the changing market scenario. The companies also present their products for the consumers abroad by launching comprehensive campaigns regarding marketing and advertising to introduce before them the benefits these products contain. Western nations and curiously the United States rely on thousands of independent enterprises to convert resources into desired goods and services. Moreover, these enterprises provide most of the initiative for improve and adapting the flow of goods and services to new wants. (Newman & Logan, 19761) Hence marketing research and plans have become essential split of strategic analysis.ABC Food Company is one of the famous food brands of the USA, which has grown in an environment of perfect competition. The USA is famous for holding world-class food brands including McDonalds, KFC, HFC,